It's almost impossible to save when you love to shop.
Research found that users are having problems with finding their desired items in timely manner, efficient way, and at lower cost.
A vision for the project is to build an app and a website that would centralize most fashion brands and/or retailers, allowing people to track items they desire, be able to share and discuss those items with friends and/or family, and get feedback.
Able to get notifications once the items go on sale and have a built-in geolocation to allow them be notified about items on sale that are on their tracking list related to the specific store the user is visiting at this very moment.
PROBLEMS I AM AIMING TO SOLVE:
Saving money to fashion lovers and other consumers, and delivering faster, reliable and personalized
Interviewed 4 People, Women - ages 25-40, Residents of NYC
Users are looking for a simpler, faster, secured and central solution to shop and save money.
In store browsing than online research and price comparison and consulting with friends before they make a purchase.
Researched competing companies that offer either websites, mobile apps or both who are either direct or in-direct competition.
Looking through competition, and doing their feature inventory I started to create a list of potential features that would solve the users problems and help them with their tasks.
Next step was writing each feature on a sticky note and laying it all out on a wall, seeing it as a larger picture and how some of the features can be combined or categorized, and in some cases consolidated into one feature.
The final step was the graph, to identify and prioritize features for MVP and next phases.
The original site map was designed based on the features required for the app and initial card sorting.
Updated site map was designed based on initial prototype user testing which lead to learning what users are still missing and what they expect to happen when they choose an action.
First construction of the user flow was an assumption of a happy path of how the user would enter and complete the task at hand, which is making a purchase.
However, after conducting user testing of a working prototype, I have learned that a user has many more decision points while using the app, and not always goes straight for the purchase of desired item(s).
Looking into current mobile based shopping experience, seems like there is nothing that would provide a one stop shop for everything a fashion lover might need and/or want.
Ability to have centralized place for most brands and retailers, ability to save money and never miss a sale.
I have started discovering and learning about how potential users are shopping today, in order to learn in depth, I have conducted user interviews, based on my findings from interviews, I have created a list of desired features, conducted competitive analysis and feature prioritization.
Based on my initial findings I was able to create initial MVP features, site-map, user flow, low-fidelity wireframes and prototype which allowed me to take the next steps of conducting user tests with a working prototype.
As a result of user interviews, user testing, research and analysis, the user flow and site-map were refined and updated to reflect my findings.
Based on the entire process, I have proven my initial assumptions that users do need a solution that I am proposing with this app.