UX / UI
Israel is a very vibrant country with lots of events and parties happening almost on a daily basis across the entire country, but there is no one central solution that would provide detailed information, tickets and discounts to Israeli young adults population and booming tourism of young adults from abroad.
Provide users instant access to all parties and events happening in the country, save users money and time when looking for parties and/or events.
Drive more traffic to venues which will allow to negotiate better pricing for app users.
PROBLEMS I WAS AIMING TO SOLVE:
Provide users with constantly updating list of event and parties geo-located to their proximity or allow them to choose city they are interested in, in addition provide constant specials and coupons for parties and allow users to purchase tickets directly through the app with an ability to create their own friend-groups that they usually go party with.
Interviewed 6 People, Women & Men - ages 18-30, Residents of Israel
Users are looking for a solution that will allow them to see a full list of all parties, list of hottest parties, ability to rate and read ratings and reviews about venues and parties, save money and be in touch with their friends.
Finding out about parties and events from multiple sources, like google search, facebook, street ads and friends, texting their friends with details and trying to organize a group of friends to go out. And for saving google searching for coupons or specials for a specific event or party.
When we just started exploring navigational paths of the app, we wanted to make it as simple as possible!
Updated site map was designed based on user testing which lead us to learn what users are still missing and what they expect to happen when they choose an action.
First user flow was an assumption of a happy path of how the user would interact with the app.
After conducting user testing with a high-fidelity prototype, I've noticed users have many decision points, lacked screens and other actions that we eventually introduced into the app and tested again, which showed users could complete their tasks successfully.
Provided by the client's Dev Team
FULLY DESIGNED UI